≡ Ebook Global Marketing and Advertising Understanding Cultural Paradoxes Marieke de Mooij 9781452257174 Books

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Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

PDF Global Marketing and Advertising Understanding Cultural Paradoxes Marieke de Mooij 9781452257174 Books

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Product details Paperback 416 pages Publisher SAGE Publications, Inc; Fourth edition (September 11, 2013) Language English ISBN-10 1452257175

Global Marketing and Advertising Understanding Cultural Paradoxes [Marieke de Mooij] on . Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter Marieke de Mooij,Global Marketing and Advertising Understanding Cultural Paradoxes,SAGE Publications, Inc,1452257175,General,Advertising;Cross-cultural studies.,Consumer behavior,Consumer behavior;Cross-cultural studies.,Target marketing,Target marketing;Cross-cultural studies.,Advertising,Advertising Promotion,BUSINESS ECONOMICS,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Marketing / General,Business Economics/Advertising Promotion,Business management,Business / Economics / Finance,Business/Economics,CONSUMER BEHAVIOR,Consumer behavior;Cross-cultural studies.,Cross-cultural studies,General,Global Marketing; Advertising; International Marketing; de Mooij,Global Marketing;Advertising;International Marketing;de Mooij,INTERNATIONAL MARKETING,Marketing - General,Multicultural,Non-Fiction,Sales marketing,Scholarly/Graduate,TEXT,Target marketing,Target marketing;Cross-cultural studies.,Textbooks (Various Levels),United States,Advertising Promotion,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Marketing / General,Business Economics/Advertising Promotion,Marketing - General,Business / Economics / Finance,Cross-cultural studies,International Marketing,Business Economics,Business/Economics,Advertising,Business management,Sales marketing

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