Read Online The Business of Media Distribution Second Edition Monetizing Film TV and Video Content in an Online World American Film Market Presents Jeff Ulin Books
Download As PDF : The Business of Media Distribution Second Edition Monetizing Film TV and Video Content in an Online World American Film Market Presents Jeff Ulin Books
Learn how an idea moves from concept to profits and how distribution dominates the bottom line of an industry otherwise grounded in high profile elements (production, creative, law, finance, and marketing).
In this updated edition of a bestselling industry staple, experienced media executive Jeff Ulin relates business theory and practice across key global market segments―film, television, video, and online/digital―providing you with an insider’s perspective that can't be found anywhere else. This new edition
- Includes perspectives from key industry executives at studios, networks and online leaders, including Fox, Paramount, Lucasfilm, USA Network, BSkyB, YouTube, Hulu, Microsoft and many more
- Analyzes online influences throughout the distribution chain and explains the impact made by the growth of apps, tablets, smart-phones, social media, social gaming, and over-the-top delivery
- Discusses the growth of Digital Cinema and the related distribution of 3D movies.
- Explores changes in the home video business and growth of on-demand (VOD) and on-the-go access to content
- Illustrates how online services like Netflix, , YouTube and Hulu are changing the way TV content is distributed and consumed, and why they are producing their own original series
- Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape.
- Features a companion website (www.focalpress.com/9780240824239), which includes additional material demystifying how projects are developed and profits calculated
Hollywood stars may make the headlines, but marketing and distribution are the behind the scenes drivers converting content into cash. Regardless of your background and training, The Business of Media Distribution, Second Edition delivers the business practices and virtual apprenticeship you need to understand and manage the complicated media markets and how digital distribution is impacting traditional methods.
Read Online The Business of Media Distribution Second Edition Monetizing Film TV and Video Content in an Online World American Film Market Presents Jeff Ulin Books
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The Business of Media Distribution, Second Edition Monetizing Film, TV and Video Content in an Online World (American Film Market Presents) (9780240824239) Jeff Ulin Books Jeff Ulin,The Business of Media Distribution, Second Edition Monetizing Film, TV and Video Content in an Online World (American Film Market Presents),Focal Press,0240824237,Business Aspects,Film Video - General,Industries - Media Communications,Digital media - Marketing,Motion pictures - Marketing,Motion pictures;Marketing.,PERFORMING ARTS / Film Video / General,Television broadcasting - Marketing,Television broadcasting;Marketing.,Video recordings - Marketing,Video recordings;Marketing.,Business Economics,Business Economics / Industries / Media Communications,Business Economics/Industries - Media Communications,Cinema-Film,Cinema/Film Book,FILM AND SOCIETY,Film, TV radio,GENERAL,General Adult,How-to/Do-it-yourself,MASS COMMUNICATION MEDIA AND SOCIETY,MOTION PICTURE INDUSTRY,Marketing,Motion pictures,Non-Fiction,PERFORMING ARTS / Business Aspects,PERFORMING ARTS / Film / General,Performing Arts,Technology Engineering/Telecommunications,Television broadcasting,Television broadcasting - Marketing,Television broadcasting;Marketing.,United States,Video recordings,Video recordings - Marketing,Video recordings;Marketing.,Business Economics / Industries / Media Communications,Business Economics/Industries - Media Communications,PERFORMING ARTS / Business Aspects,PERFORMING ARTS / Film / General,Technology Engineering/Telecommunications,Film And Society,Mass Communication Media And Society,Marketing,Motion pictures,Television broadcasting,Video recordings,Performing Arts,Cinema/Film Book,Film, TV radio
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